Hmmm…where do I begin because I’ve definitely learned a lot. Let me reflect back on my original post. I said that this was strategic communication:
I know that there is a lot to be learned about strategic communication, but if I had to take a guess at it I would say that it is the efforts an organization makes to increase constructive outcome and marketing with the public, while keeping it as cost friendly as possible.
While I do believe that my original thought is a piece of strategic communication, I left out a huge chunk. I would now define strategic communication as completely understanding the overall goal of the organization and assisting the organization is successfully completing the goals, while maintaining high ethical standards.
I believe that there are many parts to ensuring that the entire process is fulfulled, but overall I would say that is what I’ve learned strategic communication to be. This course has helped me understand the importance of public relations. Often, the individuals who do all the work and make it look pretty stay in the background. This course helped me understand what the people behind the scenes are responsible for. I developed a newfound respect for public relations professionals and truly understand that hardwork and dedication is needed to be successful in the field. It is all about learning how to be honest, open, and consistent…while attempting to be strategic at the same time.
Blogging was a new world for me. I have read many blogs, but have never created one of my own. This course helped me develop better editing skills. I believe my writing has always been pretty good, but I never valued the importance of editing. I now know that editing is actually more important than writing. This course will help all of us adapt to a field that is very fast pace.
Most importantly, I learned that PROCRASTINATION is a very bad idea when it comes to this field!!! 🙂